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How to Hire a Graphic Designer
to Build a Powerful Brand

Hire a Graphic
Designer to Build
a Powerful Brand
How to
Hire a Graphic Designer to Build
a Powerful Brand

Can you recognize this view? This is Times Square, or rather, what it would look like if we stripped down all the ads. As you can see, sometimes advertisements and posters are the key elements of making the place recognizable.

Times Square

Source: https://www.newsweek.com/times-square-new-york-no-adverts-look-like-1659639

But we all know how this square usually looks. With the high density of ads and wallpapers, getting noticeable is a difficult task, and most brands don’t make it. So, how do you create visuals worthy of displaying on Times Square? 


You hire a graphic designer. This specialist will turn your brand’s mission into a top-tier visual story that speaks to people. And we at Awesomic will help you understand what makes a professional graphic designer, learn about their roles and pick the best candidate. 

Why are visuals more important
than words?

“More than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information”.

According to David Williams, a Professor of Medical Optics.

The thing is that our brain perceives visual information much better compared to text or speech.


This means that with the right graphic design, you may influence people’s behavior, increase their engagement and attachment to your business.

 visuals more important than words illustration

So, why do you need a graphic designer?

It takes 0.25 seconds for the brain to attach a meaning to a symbol, and hence, to form the first impression.

A graphic designer understands the connection between visuals and information like no other. They use their knowledge to create structures that our brain can easily perceive and remember. 


A lead graphic designer becomes a creative drive for the whole team, when it comes to marketing. They develop branding strategies to help your business attract clients even in busy niches.

Who is a graphic designer?

Awesomic designers

Now, what does being a graphic designer really mean? Everyone understands this term a little differently. To find out if your description is correct, we suggest taking our simple quiz.

Who is a graphic designer?

  • A person who draws graphics and diagrams
  • A person who designs website layouts
  • An expert who creates visuals and advertising for your brand
  • A creator who illustrates books and creates concepts for games
question card cover
An expert who creates visuals and advertising for your brand
Flip to get the right answer
arrow left
Flip to get the right answer
arrow right
question card cover
All of the above

What are the core skills of a top graphic designer?

  • Illustration and drawing skills
  • Composition, color theory, visual hierarchy, contrast
  • Visual communication, conceptualization, storyboarding
  • All of the above

What are the main responsibilities of a graphic designer?

  • Draw 2D or 3D mascots for your business
  • Develop brand visuals that will make it recognizable online and offline
  • Create infographics for the investors
  • Work on the website flow
question card cover
Develop brand visuals that
will make it recognizable online and offline
Flip to get the right answer
arrow left

So, how did it go? Now, let’s take a more in-depth look at the roles and responsibilities of this creator:

Who is a graphic designer?

A graphic designer is a universal soldier that works towards making your brand noticeable and attracting customers. They develop visual strategies and create catchy designs to make them stand out from the crowd.

What are the core skills of a graphic designer?

The core skill of a professional graphic designer is working with five design basics: hierarchy, composition, color theory, balance, and contrast. They can implement those basics in their project using fonts, colors, patterns, visual rhythm and create unique designs.


Also, graphic designers often possess decent illustrator skills and can draw custom graphics or mascots for your brand. Or, they can work with experts like animation designers and help them with concepts and storyboards.

What are the main responsibilities of a graphic designer?

The primary responsibility of a graphic designer is to create your brand’s visual strategy and style. Then, they work on brand presence online, offline, and in print and develop eye-catching ads for all those media.

What can a graphic designer do for you?

• Style guidelines for your brand

The work of a graphic designer starts from getting to know your brand’s mission and values and then developing a visual strategy based on those values. They then pick colors, fonts, create the style guide to represent your brand, and set all the following visuals according to that style.

Branding concepts that the Awesomic team made for VR Inn
Source: https://www.awesomic.io/portfolio

Do you know how hiring a designer for branding will benefit your business?
Here 👈 you can find out about it and more. 

• Logo

75% of customers recognize business by its logo. And putting minimal effort into this element might wreck your business awareness right at the start. 


So, you need to hire a graphic designer who can develop a unique logo based on the message you want to communicate to your customers and your brand’s tone of voice. They also create logo variations for different sizes and mediums, so your business will maintain a recognizable look.

Awesomic graphic designer’s concept of logo for Entirebody.
Source: https://www.awesomic.io/case-study/entirebody

• Pitch decks and infographics

Visuals can be an important tool not only for the first company presentation but for looking at its accomplishments. A professional graphic designer can help you turn words and numbers into comprehensive visual data that clearly shows the achievements of your product and could be used for further promotion and growth.

The set of pitch decks crafted for Berba
Source: https://www.awesomic.io/portfolio

• Flyers and brochures

You might think flyers or brochures aren’t even used in 2022. However, 33% of people keep the leaflets, especially if they have promo codes or coupons, which is almost as efficient as sending them a direct email.


Graphic designers can create mockups for flyers, posters, and other printable materials and work with prepress and post-production to ensure they look crisp.

• Social media advertising

In 2021, 93% of marketers used Facebook to promote their business, and 78% used Instagram. Aside from being huge, the social media market is a great way to approach your customers personally. Find a graphic designer, and they can help you craft captivating ads and boost your brand’s conversion.

Examples of ad banners for VGS made by Awesomic
Source: https://www.awesomic.io/portfolio

• Merch and stationery

Offering your clients branded phone cases, stationery, clothes, mugs, or other merch makes them feel more connected to your company. Hiring a lead graphic designer will help you create a layout for all these products without making them look generic.

• Packaging design

72% of Americans say that packaging design can influence their buying decisions, and when it comes to buying gifts, it rises up to 81%. A professional graphic designer can create a package that corresponds with the form and style of your product and make it visually appealing.

• Custom graphics

Brand mascots and unique characters can increase the emotional connection to the brand: by 41%. A graphic designer can help you create those characters and craft the personality of your brand using stickers, illustrations, motion graphics, or 3D models.

Custom characters for CAB made by Awesomic
Source: https://www.awesomic.io/portfolio

• Book and magazine layouts

When you read a book or a magazine, your brain ignores fonts, spacing, and orientation unless it becomes uncomfortable for you. The job of a professional graphic designer is to ensure that you will stay engaged while reading and that the color and font combo will please your eyes.

Want more examples of graphic designers’ work?

What's the difference between graphic design and other types of design?

Have you ever confused a graphic designer with creators like illustrators, production artists, or visual and brand designers? That’s because graphic designers have broad skills and work for multiple mediums. However, if you take a closer look, you’ll see that, in most cases, you can draw a line between these types of experts.

Graphic designer vs. Illustrator

Graphic designer vs. Illustrator

These are two different directions that are closely related in the modern media field and require certain creative skills and experience.


Basically, the difference between a graphic designer and an illustrator lies in the volume of their work and the focus of their skills. Illustrators create sketches, drawings, infographics, and other things that you might call “art”, while designers work with images, text, color, typography to convey ideas or information for different visuals.


There is often overlap, depending on the skills of an artist and the requirements of a particular project. For example, there are some designers who know how to create illustrations, just as there are some illustrators who do graphic design.

Graphic designer vs. Visual designer

Graphic designer vs. Visual designer

Another confusion emerges when comparing a professional graphic designer with a visual one. Both create visuals, both communicate the brand’s mission to the customer. The difference, again, lies in the amount of work and where it’s directed.


Find a graphic designer, and you’ll be able to create the brand's visual strategy from scratch, starting with the logo and color scheme. They also ensure that the brand identity is consistent everywhere, from website to business card.


Visual designers also care about the brand’s visual communication, mostly online: on the web, in the apps, and on social media. Sometimes they can also work on creating visuals from scratch. However, in most cases, they go by a brand book that a graphic designer has created earlier.

Think that you’d benefit more from hiring a visual designer? Check out our article and learn more about this creator.

Graphic designer vs. UX/UI designer

Graphic designer vs. UX/UI designer

The functions of a lead graphic designer and UI/UX designer are somewhat similar. Both try to combat user frustration but approach it from different directions.


A UI/UX designer mainly focuses on solving issues that emerge when a user interacts with an interface. Their main goal is to create a usable, engaging flow that completes a user request. This creator mostly works with online environments: apps, websites, or landing pages.


On the other hand, a graphic designer works on the first impression, which may appear way before the client even reaches your website. They create captivating visuals for banners, business cards, flyers and try to grab your attention and make you go further and learn more about the product.

Graphic designer vs. Brand designer

Graphic designer vs. Brand designer

These two titles are very similar in many ways. Both communicate your brand values and visions to a customer and create a brand strategy to ensure a steady stream of clients in the long run.


However, a brand designer is more focused on the brainstorming stage. He crafts your company’s personality and turns your brand’s values into captivating narratives. Also, he creates storyboards, outlines main concepts, and establishes a visual direction of your business.


If you hire a graphic designer, they can also work on brainstorming. Then, the designer takes the ideas and works with colors, fonts, and their composition to create visuals. They turn storyboards into materials like advertising flyers, banners, posters or collaborate with other creators to create videos, animations, or other interactive elements.

Want to know more about finding a designer to do the branding for your business?
Check out our article for details.

Graphic designer vs. Production artist

Graphic designer vs. Production artist

The overlap between a graphic designer and a production artist is probably the most significant. In smaller companies, you can just hire a graphic designer to cover both these positions — that’s how close they are intertwined. However, there still are some differences.


An independent graphic designer creates a project from start to finish. They pick colors and fonts, arrange them, and create a compelling visual that speaks to a target audience. They also ensure that the message is clear and unique through online and offline platforms.


A production artist, or art director, ensures that the final files are perfect. This includes formatting them for different media, prepress preparations, tweaking color modes, and polishing other imperfections. A production artist cares more about executing the concepts, not the initial ideas.

4 ways to collaborate with a graphic designer

In-house designer

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Where to look for:

• Networking

If you have a friend or a relative who worked with a local graphic designer, you can ask them for recommendations. Or, you can look for specialists on thematic events or design conferences.

• Social media

A Facebook or Instagram profile with more than 100 followers can become another opportunity to test the six degrees of separation. Just post your job description there and rely on the power of the “Share” button. Or, you can browse through design communities and test your luck.

• Job sites

Finally, you can try hiring full-time and part-time employees on job sites like Indeed, Glassdoor, or LinkedIn. They allow you to filter candidates by skill level and location, and help you estimate the average salary for a graphic designer based on proposals from other companies.

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When to hire:

  • For business owners that already have an in-house or remote team
  • For projects that stretch in time for at least six months
  • For multiple projects that require the consistency of visuals.
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Costs:

A full-time designer has a fixed schedule and paycheck, which allows you to gauge the annual budget and plan your work. You can look at the national averages and estimate your budget before even starting the hiring process.


Factors that impact costs:


  • Location. Hiring in Europe and Asia is usually cheaper than in the US.
  • Skill level. Experienced designers require less supervision and time for projects but charge more.
  • Social benefits. You’ll have to pay for insurance, pension, courses, conferences, and sick leaves.
$$$ per year
Chicago, IL
Portland, OR
Berlin
Helsinki
Stockholm
Junior
$38,300
$38,000
$41,500
$36,300
$32,300
Mid-level
$57,600
$41,700
$57,700
$50,400
$44,900
Senior
$82,900
$76,200
$71,300
$62,100
$55,100
*The annual salary of a graphic designer, based on skill and location. Awesomic’s Ziprecruiter and SalaryExpert research in January 2022.
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Pros:

  • An in-house graphic designer notices all the details quicker and has a better picture of your brand’s values when working in a team
  • An in-house designer can maintain visual consistency between multiple projects at once
  • Faster communication and feedback within the team
  • Fixed monthly and annual salary regardless of the workload
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Cons:

  • You may require an additional specialist and costs to hire a graphic designer if you want to save time
  • You may need to wait up to 3 months before the designer acclimates to the team and reaches their peak productivity
  • If your business is having a quiet time, you still have to pay a fixed salary even if a designer has barely done anything this month.

Freelancer

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Where to look for:

• Upwork

Most common freelancer marketplace. Allows you to easily hire professional graphic designers globally and offers specialists for all budgets.

• Dribbble

A design portfolio website and community for designers. Offers full-time designers and specialists with an hourly rate. Posting a job costs $249 for a slot per month.

• 99Designs

Another design portfolio website, where you can create design contests with fixed rates and pick the best work from a selection of different designs. Or, you can browse a designer’s portfolio and hire a professional to work directly.

• Fiverr

A website where independent graphic designers post gigs and set their prices. You can pick from three different tiers based on how detailed you want your project to be.

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When to hire:

  • For small businesses with a strict budget
  • For business owners who don’t have a large daily workload
  • For those who are looking for narrow specialists
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Costs:

#1 Pay per hour

Hiring freelancers with an hourly rate is usually cheaper than full-time employees. You track time and pay only for hours spent working on a project. Plus, most freelancers are self-employed, so you don’t have to cover the benefits like medical insurance, pension, or educational courses.


Factors that impact costs:


  • The number of hours. This is easy: the more time went on brainstorming, creating, and revisioning, the more final costs are.
  • Designer’s skill level. Mid-level and senior graphic designers spend less time on projects and deliver higher quality, which costs more.
  • The number of revisions. Some freelancers include 3-5 free revisions in their rates. If you surpass that number, you’ll need to pay for them as well.
  • A place where you look. Some websites have a huge pool of graphic designers, which helps regulate the rates. Others have an entry threshold for skill, so the rates will be higher there.
Average hourly rates:
Upwork
Dribbble
Lowest
$15-20
$30-50
Median
$20-25
$70-100
Highest
$30-35
$120-150
*The comparison of hourly rates on Upwork and Dribbble.
#2 Pay per project

If you are looking for a freelancer with pay per project, you might want to check Fiverr. Here, creators set their rates for the project. However, newbies are encouraged to lower their prices to get reviews and reputation, meaning that you can hire a graphic designer with senior experience for a lower price.


Factors that impact costs:


  • Tier. Depending on the tier, a graphic designer will provide you with more or less detailed work on the project. I.e., they might include infographics, prepress files, mockups, etc.
  • The number of parallel projects. Stacking projects on Fiverr is a common practice, but it quickly adds up to the cost.
  • Designer’s location. Designers from some countries — Asia, India, or Eastern Europe — have lower rates than designers from Western Europe or the USA.
Average cost per project:
Services/Tier
Basic
Standard
Premium
Branding
$220-300
$280-380
$340-600
Packaging design
$120-150
$170-185
$200-225
Flyer
$30-40
$60-80
$100-120
Pitch decks
$100-120
$280-300
$320-450
*The cost of different graphic design services on Fiverr, based on the tier you choose.
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Pros:

  • You can find narrow specialists with expert skills for any gigs
  • You pay only for the time that is dedicated to your project, so no overpays
  • Freelance graphic designers already have things like insurance or pension figured out
  • You can proceed to work with a freelancer directly if you like their work
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Cons:

  • You need to do some research to figure out the average market wages and see if the freelancer’s work quality corresponds with those rates 
  • Most marketplaces don’t check freelancers for their credibility, so you can stumble upon entry-level designs or even plagiarism
  • The number of free revisions is fixed, and you’ll pay for them if you exceed it
  • Some independent graphic designers may not click with you, no matter how specific you are, so you might need to go through the hiring process multiple times
awesomic mascot planetawesomic mascot satellite

Design agencies

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Where to look for:

• Social media

Almost every design agency has a Facebook page or profile on LinkedIn. This allows you to access their reviews and services quickly and watch how they communicate and deliver their services.

• Freelance marketplaces

Websites like Dribbble or Upwork allow the registration of the agency account. Here, agencies can promote their services and reach out to clients.

• Behance

Design agencies actively use the collaborative project feature on Behance to showcase every team member’s input. So, you can contact the manager directly on the website if you have an account.

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When to hire:

  • For companies larger than 50 employees that require several projects to be done at once
  • For those who want to delegate hiring and project management hassle to a third party
  • For those who want to minimize the chances of working with entry-level designers
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Costs:

Design agencies typically use two pricing schemes for their services:


  • Fixed fee per project, broken down for milestones
  • Billing per hour, depending on the current rates in the industry


In the first case, the agency usually outlines the services you’ll get for a fixed price, such as the number of designers, list of deliverables, free revisions, formatting, etc. If you go for an hourly rate, the price will depend on the designer’s skill level, location, average time spent on a project, etc. 


Here are the average agency prices for most common graphic design projects:


  • Logo and visual identity — $5,000-15,000 (small agencies) to $15,000-75,000 (large agencies)
  • Brand strategy — $5,000-20,000 (small agencies) to $30,000-80,000 (large agencies)
  • Custom graphics — $2,000 (small agencies) to $10,000 (large agencies)
  • Books and magazines — $5,000 (small agencies) to $15,000 (large agencies)
*The cost of different graphic design services on Fiverr, based on the tier you choose.

 

Factors that impact costs:


  • Services. This includes not only graphic designer services but things like project management tools or task manager integration.
  • Number of designers. If you want to double or triple your daily output, prepare to double or triple up your budget first.
  • “Trouble factor.” This factor describes the collaboration between you and the agency. Will you be specific and determined or vague and indecisive? The agency might raise prices to compensate for the lack of clarity and slow communication from your side.
  • Rent. If a studio has a brick-and-mortar office, the rent and utilities are already included in the price you pay for their services.
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Pros:

  • You get a dedicated team for all your projects
  • Agencies typically hire mid-level or senior graphic designers, so you can expect good quality
  • You can get full-package services that include not only design but content, website SEO, marketing campaigns, etc.
  • Some agencies allow you to pick only the services you need and adjust the price
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Cons:

  • One of the most highest prices in the industry
  • Regular working schedule, so you cannot make urgent revisions
  • Aren’t the best choice for small to medium-size businesses and startups

Design subscription platforms

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Where to look for:

  • Awesomic. A design platform focused on graphic, web, and app design services. A great pick for small teams, startups, and solo entrepreneurs. It has a thorough vetting process and offers only middle and senior graphic designers.


  • Design Pickle. Offers graphic design, motion graphic, illustration, and presentation services. Allows you to stack subscriptions with your business growth. Has slower turnaround time than other platforms

  • Penji. One of the cheaper design platforms that offers graphic design, advertising, web design, custom graphics, and presentations. However, it doesn’t thoroughly vet its designers, so the final work quality might fluctuate.
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When to hire:

  • For small to mid-sized startups and businesses with 4-5 projects per month
  • For those who want to skip the hiring process
  • For those who want to pay a fixed fee per month
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Costs:

Design subscription platforms are similar to design agencies: they also offer you services for a fixed fee per month. Most design platforms, including Awesomic, offer you graphic designers with many other creators: UI/UX designers, web designers, motion designers, visual designers, etc.


Once you hire a graphic designer through the design platform, you’ll get a dashboard where you can see all of your projects. Most platforms include unlimited revisions, including urgent, in their prices and typically provide you with feedback on projects tomanage them easily.


Factors that impact costs:


  • Pricing package. Platforms offer you from 2 to 5 subscription tiers with different amount of services: from essential services to a full-cycle integration with your team
  • Designer level. If you want fewer revisions and faster work, choosing a platform with an entry threshold that leaves middle and senior designers is better.
  • The number of designers in a team. If you need to speed up the process and work on several projects daily, prepare to spend more.
  • Time of collaboration. If you need a graphic designer for 3-5 months, you might want to scale up your tier at some point to get more services.
Awesomic
Design Pickle
Penji
Subscription plans
Light ($699/mo),
Pro ($1,495/mo),
Ultimate ($1,995/mo)
Scale ($499/mo),
Pro ($995/mo)
$340-600
Services to offer
Graphic design,
brand identity,
web design,
UI/UX design,
mobile app design, animation,
brand design, marketing design, illustrations,
POS materials,
case studies
Graphic design,
custom illustrations,
motion graphics,
presentation materials
Graphic design,
logo design,
branding,
web and app UI,
custom illustrations,
infographics,
case studies
Trial period
7-day trial
No trial
No trial
Designer level
Middle and senior
Junior and middle
Junior and middle
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Pros:

  • The platform matches you with a graphic designer from its pool, saving you a lot of time
  • Most platforms offer daily updates on your project and unlimited revisions tied to your feedback
  • The support team that helps you with onboarding and all the questions along the way
  • Some platforms, like Awesomic, offer you a trial period and a money-back guarantee if you aren’t satisfied with the quality of designs 
  • Tailored subscription plans help you to pay only for services you need
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Cons:

  • Design platforms offer you strictly remote employees
  • Websites with cheaper plans often hire entry-level designers to do the job
  • You need to do research and look for actual reviews to gauge the platform’s reputation

Join Awesomic now and save more than $120,000 on design services per year.

How do I find the best graphic designer?

Searching for a perfect candidate takes a lot of resources. However, you can significantly shorten the time and get yourself a goldfish from a pool with these tips:

• Look for relevant cases in the portfolio

Freelance websites allow you to hire a graphic designer by looking at their portfolio. Scan it for relevant cases, whether it’s a packaging design for a biking helmet, a flyer for a beauty clinic, or a simple business card.

• Reach out to former clients if you can

This will help you weed out potential scammers and check if the designer is credible. If you didn’t succeed at talking to a client directly, google the business name and their social media to see if the design is being used there.

• Consider offering them a trial project

If you’re in doubt about a candidate's reviews or recommendations, you can test them out. Give out a paid sample project that will only take a few hours. This could be a simple logo design or a retouch of one of existing projects. The idea is to see how the candidate thinks on their feet and what their creative process looks like.

• Prepare the list of questions

After the initial screening of the candidates, you will probably want to invite a few of them to the interview. The goal of the interview is to assess the candidate’s critical thinking and communication skills and rate how confident they are in the field, so you will know what to expect from the work process.


We prepared the questionnaire to help you screen and hire a graphic designer with perfect skills. Get it here.

3 tips for efficient collaboration

A great branding kit or visual identity is a result of graphic designer skills and business owner involvement. To maximize the effectiveness of any project, you can build your workflow around these simple steps.

#1 Give professional feedback early

Efficient feedback is like cement that holds the project blocks together. Try to review a designer’s works once it’s been submitted to you. In this case, you’ll leave just enough time to make revisions and go to the next step without missing deadlines.

Effective feedback cycle. 
Source: https://www.hyperisland.com/blog/how-to-develop-effective-feedback

#2 Make communication convenient

Working on a design is similar to dancing, so you have to set the rhythm. For example, you can set the deadlines yourself and check them. Or, you can hire a manager to communicate with a graphic designer and check only the stages you mark as important.


If you hire a designer from a different timezone, set the time of the meetings that’s convenient for both parties. Thus, you won’t end up making your revisions late at night and get irritated.

#3 More information — fewer revisions

As a business owner, you’ve probably already performed market analysis and identified your niche. Plus, your marketing department might have collected enough data to draw the portrait of your customer and identify their triggers.


This information is invaluable for a professional graphic designer. By knowing what your clients need and expect, he can create a branding strategy that communicates your message directly and sets you apart from the rivals.

Where can I find a graphic designer?

There are so many online platforms offering such a service that it would probably take us another couple of weeks to cover all of them. So, for now, we’ve created a list of the top 5 websites to hire a graphic designer or outsource your design tasks.

Fiverr

Fiverr

Fiverr is one of the most famous freelance marketplaces.

You can get any design tasks done, from business cards and brochure design to logos, corporate graphics, and more. Lots of freelancers offer their design services on the platform, so you’ll always have what to choose from.

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Freelancers on any budget - prices start at $5.
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Different types of design covered by thousands of specialists worldwide.
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The quality of work and reliability depend on the exact designer you work with.
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The final price of the design depends on the number of hours the designer spends, so it is sometimes unclear and unpredictable.

Dribbble & Behance

Dribbble & Behance

These two websites are the most popular portfolio platforms where thousands of designers worldwide share their best works. You can’t hire specialists directly through Dribbble or Behance, but you can find a graphic designer for your business and contact them for collaboration.

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Various design types and styles from thousands of designers worldwide.
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Individual designers as well as agencies.
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Portfolios check and hiring process and is time-consuming.

99Designs

99 designs screenshot

This Australian platform mainly deals with freelance graphic designers, so you might also give it a try if that’s what you are looking for.

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API that you can integrate into your website or app to provide your clients with design through 99designs marketplace.
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Mostly graphic design, very few UI/UX and product designers.
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You should hire and onboard the new designer for every different task type.
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No free revisions.

For more information on the platform check our review.

Upwork

upwork

Upwork is currently considered one of the largest freelance marketplaces worldwide. Like Fiverr, it will help you hire a graphic designer and get other services, such as UI/UX design, text writing, web development, etc.

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Job postings that freelancers may apply for.
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Talent Scout service that works as a recruiter when you need a new specialist.
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Different types of design covered by thousands of specialists worldwide.
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The quality of work and reliability depend on the exact designer you work with.
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 The final price of the design depends on the number of hours the designer spends, so it is sometimes unclear and unpredictable.

Awesomic

awesomic website screenshot

Awesomic is an app that matches you with the best-fit designer at a flat monthly rate. It is a design subscription service with award-winning designers from Europe who work with small and medium businesses worldwide.

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AI-powered matching algorithm with a 98% success rate.
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Dedicated designers who work with your brand all the time.
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Fast turnaround: you see progress on your tasks every business day.
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Affordable subscription plans starting from $399/month.
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Unlimited users within one subscription.
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Unlimited revisions.
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Will not work for companies who prefer traditional setting: working offline with an in-house team.

Wrapping up

A graphic designer is an irreplaceable part of any creative team. Hiring this expert is a sure way to make your brand bold, unique, and memorable, which can grow your business in the long run.


However, job sites and freelance marketplaces are flooded with proposals. So weeding out the right employee among dozens of offers takes a lot of time and money.


If you’re down to work with skilled remote specialists, join design subscription platforms like Awesomic and skip the hiring process at all. Our AI will scan your request and match you with a designer in minutes. And you can get your first concepts in 24 hours, along with unlimited revisions ‘till your design is picture perfect.

FAQ

How much do you pay a graphic designer for a logo?

It depends on a particular specialist and a marketplace you hire them from. For example, on Fiverr, you can get a logo done from $5, and on 99designs, you’ll need to pay at least $248.

What is a production artist vs graphic designer?

In large companies and enterprises, graphic designers take care of the creative part, brainstorming, and generating design ideas, while production artists bring them to life. In smaller teams, graphic designers combine these duties.

How to find the best local graphic designer?

The easiest way to find a local designer is to create a job posing on a dedicated website or LinkedIn.

What is the average salary of a graphic designer?

Depending on the country, the average annual salary of a graphic designer can vary. For example, the annual pay in the USA is currently $49K, while in Spain, it is $31K.

Where can I find a graphic designer?

There are plenty of freelance marketplaces, such as Fiverr and Upwork, design agencies, and design subscription services like Awesomic.

What to ask a graphic designer in an interview?

Make sure to ask them about experience and skills, the way they prefer to work (alone or in a team), and how they usually organize their work process. Besides, it’s a good idea to ask them to present a portfolio and dwell upon their favorite project.

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