How to Hire a Motion Design Expert – A Comprehensive Guide

Let's be honest – powerful designs and awesome motion graphics never fail to captivate our audience and get them excited about our brand.

However, creating visuals that effectively deliver your message and communicate with your audience can be challenging.

That's exactly the problem that hiring a motion design expert can help you solve. In this article, we will tell you everything you need to know about finding the perfect talent to take your motion graphic efforts to the next level.

Benefits of Hiring a Motion Design Expert

Communicating ideas through compelling designs and visually engaging animations is a perfect tool for any business to drive engagement and get attention online. That’s why motion design is a powerful tool to convey your message and grow your audience. 

Let’s take a look at the benefits that hiring a qualified motion design expert can bring to your marketing efforts:

Creating High-Quality and Professional Motion Graphics

Well-planned and executed motion graphics can deliver complex ideas and messages in an easy-to-understand manner. In fact, your target audience is much more likely to process visual data than just text, making motion design an effective medium for communication. 

Saving Time and Effort in Designing Motion Graphics

Working with a high-quality motion design expert can help you save time designing motion graphics, allowing you to concentrate on other aspects of spreading your message and measuring the success of your campaigns. 

Access to a Wide Range of Skills and Expertise

In order to stand out and create highly captivating and entertaining materials, you must have an adequate skill-set in your team. While online user’s attention spans become shorter and the audience demands higher quality, having an expert with proper skills is a luxury that pays off.  

Collaborating With a Creative Professional for Design Solutions

Producing high-quality content that can be repurposed for other digital platforms is an efficient way to increase your outcome with less effort. This is exactly what creative professionals bring to the table — informative content that can be repurposed for other platforms as well. 

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Finding the Perfect Motion Design Expert

When it comes to finding the right experts to handle your motion design needs, there are a few essential steps to go through. Remember that a motion designer plays a critical role in your team, and the person you choose must align with your vision and goals.

Let’s have a look at the essential steps to take for finding a motion design expert that adds high value to your team: 

Understanding Your Design Needs and Goals

Before starting the search process for a perfect candidate, you must have a clear vision of your design needs and objectives.  

Take your time to reflect on your overall goals and think about exactly what message you want to convey with the content that a motion design expert will create for you. What style should the content have? Who is the target audience? Do you want the content to be educational, inspirational, or entertaining? 

Answering these questions will help you understand the type of motion design expert you need to hire to achieve your goals effectively. 

Researching and Evaluating Potential Candidates

When searching for the perfect motion designer for your project, it's crucial to consider their technical expertise, approach, and how well their style and way of thinking align with the goals you've set for your campaigns.

There are numerous freelance platforms and motion design agencies available for finding talent. However, sifting through countless portfolios and profiles can be time-consuming and overwhelming.

Alternatively, you can use the Awesomic app, where an algorithm matches you with the best-fit talent in less than one business day, saving you significant time in your search. Awesomic has a curated pool of mid and senior designers who have undergone a rigorous hiring process and have an average of 4 years of experience in the field.

By leveraging Awesomic's efficient matching system, you can quickly connect with highly skilled motion designers with the necessary expertise to bring your ideas to life. 

Start a one-week trial to see firsthand how Awesomic can streamline your talent search and deliver exceptional results. This way, you can confidently rely on Awesomic for your motion design needs.

Reviewing Portfolios and Past Projects

After choosing the right candidates, you must review the work and results they have achieved for their previous employers. 

Consider candidates with diverse portfolios, as this demonstrates their adaptability and ability to work with various styles and techniques. Consistency is another factor to look out for, as it shows specialization in a certain style. 

When evaluating a candidate's past projects, ask yourself the following questions:

• Does their style align with your brand's aesthetic and messaging?
• Does the designer work in multiple styles, and can they adapt to the changing needs of your brand?
• Have they worked on projects similar to yours in scope and complexity?
• Do their designs effectively communicate the intended message?
• Are their animations smooth, engaging, and visually appealing?

Remember that the style and approach of your motion graphics will reflect on your brand in the viewer’s eyes. That’s why it is important to carefully review your candidate’s past projects and ensure they have enough expertise to deliver high-quality content for you consistently. 

Conducting Interviews and Assessing Communication Skills

Another critical factor in hiring a suitable motion design expert to join your team is assessing their communication skills. 

Ideally, you need to work with someone responsive and transparent throughout creating content. Generally, doing reworks and refinements is a natural part of the cycle, and excellent communication skills are essential for efficiency.   

You must agree on the approach for the communication beforehand. It might be necessary to provide regular feedback and updates to ensure the accuracy of the tasks they will deliver. 

Considering Budget and Pricing Options

Having high-quality professionals working in your team can guarantee great results. Still, the pricing structure and fees should also align with your overall budget, an important factor to consider before hiring a perfect candidate for this job.  

Skilled professionals may cost more upfront but can save time and resources in the long run. Also, it’s important to define project requirements to avoid unexpected costs.

Services Offered by Motion Design Experts

As motion design has become a fundamental aspect of executing modern marketing techniques, professionals in this field offer their clients a wide range of services. 

From motion graphics to animated explainers and brand story videos, motion design experts can help you deliver your message to your audience in an engaging way. 

The most commonly offered services from these professionals include: 

• Creating motion graphics for marketing and advertising campaigns to ensure the growth of your social media channels and increase engagement, which essentially helps you sell more products and services to your audience. 

• Designing animated explainer videos to make your content more interesting and insightful, resulting in higher brand awareness and reach all over the internet. 

• Developing motion graphics for websites and mobile apps to better educate your audience on topics they care about, creating more trust, and positioning your brand as an expert in your respective field. 

• Providing visual effects and animation for films and videos to make them more informative and descriptive based on the message the piece conveys. 

• Collaborating with editors and sound designers for a complete production to create a piece of content that delivers the message and helps you reach the set objectives. 

Hiring Motion Designers: Freelance vs. In-House

When it comes to deciding whether you should hire a motion designer as a freelancer or as a full-time employee, there are lots of factors to take into consideration. 

Firstly, let’s start with the costs – generally, working with freelance professionals is a more cost-effective strategy. There are lots of expenses associated with finding, onboarding, and retaining talent as a full-time employee, while you can work with freelancers on project basis whenever you need their input. 

However, full-time employees are more familiar with your company and its style. They understand the objectives and goals better, which makes it easier for you to trust them on new projects without spending much time on briefing and explaining overall details. 

At the same time, you can interact with your full-time employees face to face, while there might be some delays in communication with freelancers. This is because freelancers arrange their schedules however they want, making it challenging to communicate instantly at all times.  

Finally, it all comes down to business objectives and needs. If your company is a small business that needs motion designer help from time to time, it’s probably better to work with freelancers, while bigger companies with consistent projects would benefit from in-house motion design experts more. 

Tips for Hiring the Right Motion Design Expert

Finding and recruiting the perfect motion design expert to join your team can be challenging at times. But there are a couple of tips that can help you get started with the process of choosing the right candidate. 

Firstly, you must clearly define your design project and its overall objectives – remember, top talent likes to work with companies that have clear ideas about the direction of the particular project. 

After getting potential candidates to hire, it is important to request some work samples and references from them to ensure their field expertise and understand their style. At the same time, you must evaluate their levels of skills in motion design software and tools. 

Lastly, ensure your top candidates have appropriate communication skills, as it is one of the most significant factors for a successful collaboration for your projects. 

Ready to Take Your Motion Design Efforts to the Next Level?

Hiring a motion design expert can help you create engaging visual content that drives traffic and turns your visitors into followers, resulting in high conversion rates and successful campaigns. 

For that, you must have a competent and experienced talent who can analyze your ideas, add their individual touch, and create motion graphics that get your audience excited about your products. 

Awesomic is here to help! Our app assists you in matching you with the perfect talent to execute your ideas at the highest level. 

Sounds interesting? Start trial and explore new possibilities!