How we helped Perfekto communicate their yummy
brand story
helped Perfekto communicate their yummy brand story
From the website and email templates to illustrations, flyers, and stickers – we produced custom design solutions for the innovative startup whose mission is to reduce food waste in Latin America.
Perfekto is a Mexican startup offering a subscription box
of “ugly” produce delivered from farm
to table. Its customers save time and money, having a positive environmental impact, while producers increase profits.
Like Awesomic, Perfekto is a fast-growing business backed by Y Combinator – one
of the most powerful startup accelerators
in the world.
Perfekto is a Mexican startup offering
a subscription box of “ugly” produce delivered from farm to table. Its customers save time and money as well as contributing to a positive environmental impact, while producers
increase profits.
Like Awesomic, Perfekto is a fast-growing
business backed by Y Combinator – one of the most powerful startup accelerators in the world.
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Challenge
The customer already had a powerful brand book and a solid brand system in place. However, they needed to reflect their design vision in communication with customers.
All marketing assets had to correspond to the brand’s visual guidelines, yet be unique and have a certain zest for life to them.
We used best practices for designing the website and various marketing assets, following the guidelines for perpetuating Perfekto’s identity.
A fun, amusing, humorous, and accepting vibe was something we were shooting for to correspond the message that imperfect produce can actually hit the spot.
Email templates
Promotional, trigger, or content – whatever email template we created, our goal was to evoke a customer’s positive response.
We turned a potato into a funny character, utilizing anthropomorphic design, while a kiwi was turned into the shape of a heart in the welcome letter.
Website
Clean UI, intuitive UX, and easy checkouts — we designed a mobile-friendly website
for Perfekto, allowing them to scale fast.
The customer provided us with a set of website elements to implement. Our goal was
to place them in a cohesive manner while using the brand’s new identics.
Clean UI, intuitive UX, and easy checkouts — we designed a mobile-friendly website for Perfekto, allowing them to scale fast.
The client provided us with a set of website elements to implement.
Our goal was to place them in a cohesive manner while using the brand’s new identics.
Illustrations
As a separate task, we created colorful and fun illustrations for the website UI and social media. The images featured imperfect fruits and veggies that looked scrumptious.
The illustrations are marked by simplicity but that’s exactly what makes them appealing.
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Stickers and flyers
Fun and memorable — we designed custom stickers that match Perfecto’s brand image.
To create eye-catching flyers, we used high-contrast visuals and emphasized the key messages while incorporating Perfekto’s individual style
Presentation template
An engaging presentation is a must-have for a fast-growing startup.
To capture viewers’ attention, we implemented bright and bold design for the template. The key brand colors and fonts help highlight the key information.
Result
We are proud and honored to help a top-notch startup reflect its brand in communications. In 3 months, we accomplished 14 tasks for Perfekto's marketing purposes.
As for fall 2021, the collaboration between Awesomic and Perfekto is continuing.
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