Scaling a startup from a bunker: Read our war story 👈
Scaling a startup from a bunker:
Read our war story 👈

How we helped Perfekto communicate their yummy
brand story

How we
helped Perfekto communicate their yummy brand story
Backed by

From the website and email templates to illustrations, flyers, and stickers – we produced custom design solutions for the innovative startup whose mission is to reduce food waste in Latin America.

Perfekto is a Mexican startup offering a subscription box
of “ugly” produce delivered from farm
to table. Its customers save time and money, having a positive environmental impact, while producers increase profits.

Like Awesomic, Perfekto is a fast-growing business backed by Y Combinator – one
of the most powerful startup accelerators
in the world.

Perfekto is a Mexican startup offering
a subscription box of “ugly” produce delivered from farm to table. Its customers save time and money as well as contributing to a positive environmental impact, while producers
increase profits.

Like Awesomic, Perfekto is a fast-growing
business backed by Y Combinator – one of the most powerful startup accelerators in the world.

Location
Mexico
Category
Startup
Plan
Pro
Prtfekto merch
Pertfekto merchPerfekto merch

Challenge

The client already had a powerful brand book and a solid brand system in place. However, they needed to reflect their design vision in communication with customers.

All marketing assets had to correspond to the brand’s visual guidelines, yet be unique and have a certain zest for life to them.

vegetables2

We used best practices for designing the website and various marketing assets, following the guidelines for perpetuating Perfekto’s identity.

A fun, amusing, humorous, and accepting vibe was something we were shooting for to correspond the message that imperfect produce can actually hit the spot.

perfecto mascot

Email templates

Promotional, trigger, or content – whatever email template we created, our goal was to evoke a customer’s positive response.

We turned a potato into a funny character, utilizing anthropomorphic design, while a kiwi was turned into the shape of a heart in the welcome letter.

Website

Clean UI, intuitive UX, and easy checkouts — we designed a mobile-friendly website
for Perfekto, allowing them to scale fast.

The client provided us with a set of website elements to implement. Our goal was
to place them in a cohesive manner while using the brand’s new identics.

Clean UI, intuitive UX, and easy checkouts — we designed a mobile-friendly website for Perfekto, allowing them to scale fast.

The client provided us with a set of website elements to implement.
Our goal was to place them in a cohesive manner while using the brand’s new identics.

Perfekto Website Design 1
Perfekto Website Design 4
Perfekto Website Design 2

Illustrations

As a separate task, we created colorful and fun illustrations for the website UI and social media. The images featured imperfect fruits and veggies that looked scrumptious.

The illustrations are marked by simplicity but that’s exactly what makes them appealing.

Illustrations for Perfekto 7perfecto illustration4 mobileperfecto illustration4perfecto illustration3
Illustrations for Perfekto 2
Illustrations for Perfekto 1Illustrations for Perfecto
Illustrations for Perfekto 8Illustrations for Perfekto 5Illustrations for Perfekto 6

Stickers and flyers

Fun and memorable — we designed custom stickers that match Perfecto’s brand image.

To create eye-catching flyers, we used high-contrast visuals and emphasized the key messages while incorporating Perfekto’s individual style

perfecto stickersperfecto stickers mobile
Stickers Perfecto

Presentation template

An engaging presentation is a must-have for a fast-growing startup.

To capture viewers’ attention, we implemented bright and bold design for the template. The key brand colors and fonts help highlight the key information.

Perfekto - don't waste food
vegetables2

Result

We are proud and honored to help a top-notch startup reflect its brand in communications. In 3 months, we accomplished 14 tasks for Perfekto's marketing purposes.

As for fall 2021, the collaboration between
Awesomic and Perfekto is continuing.

"Awesomic has been the ideal solution for us at Perfekto since we had so many design & UI tasks to complete right away but didn't want to hire an FTE yet. Amazing tool and really great team of designers!"
"Awesomic has been the ideal solution for us at Perfekto since we had so many design & UI tasks to complete right away but didn't want to hire a FTE yet. Amazing tool and really great team of designers!"
Anahi Sosa - Perfekto Co-FounderAnahi Sosa - Perfekto Co-Founder
Anahi Sosa
Co-Founder & COO at Perfecto

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