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GATHERING MOMENTUM: HELPING A FINTECH START-UP CONVEY A MESSAGE OF TRUST AND SECURITY

GATHERING MOMENTUM: HELPING A FINTECH START-UP CONVEY A MESSAGE OF TRUST AND SECURITY
GATHERING MOMENTUM: HELPING A FINTECH
START-UP CONVEY
A MESSAGE OF
TRUST
AND SECURITY
Backed by

We created the authentic logo, the compelling pitch deck,
and reimagined the website for Mentum – an innovative startup offering investment management API for fintechs in LATAM.

We created the authentic logo, the compelling pitch deck, and reimagined the website for Mentum – an innovative startup offering investment management API for fintechs in LATAM.

Mentum is on a noble mission to improve financial inclusion in Latin America. The company helps fintechs offer investment services to their clients within the app.

Their goal is to facilitate access to wealth-creation services that are currently inaccessible to the majority of the population. It is now available in 13 Latin American countries.

Location
the U.S.
Category
Startup
Plan
Product
Mentum on the laptop screen
Mentum on the laptop mobile
Mentum on the laptop

Challenge

Before collaborating with Awesomic, the client hadn't worked with designers on a regular basis. They’d chosen, however, a preferable color palette and offered Awesomic the freedom for experimenting within it.

Using the colors that speak to the company’s energy, product, and brand, we created design assets that reflect the brand’s message and its story.

Logo
Logo
mentum logo banner 1Mentum Logo Banner2

Mentum strove for a formal yet contemporary logo that contrasts with the dark background and has bold and clean cut fonts.

We experimented with different colors, their saturation, and gradients. Together with the client, we opted for smooth lines and bulk forms.

Mentum strove for a formal yet contemporary logo that contrasts with the dark background and has bold and clean cut fonts.

We experimented with different colors, their saturation, and gradients. Together with the client, we opted for smooth lines
and bulk forms.

The outcome looks distinctive and scalable.

Landingpage Letters
Landingpage Letters

Having the MVP of their landing page, the client needed to upgrade it to
a beautiful, dynamic, and mobile-friendly website

Having the MVP of their landing page, the client needed to upgrade it to
a beautiful, dynamic, and mobile-friendly website

Having the MVP of their landing page, the client needed to upgrade it to a beautiful, dynamic, and mobile-friendly website

As per the client’s request, we worked with dark colors and played with
different gradients and shades.

Our goal was to focus users’ attention on specific areas of the website with
moderate use of visual elements. We added some icons and illustrations
while aiming for simplicity.

As per the client’s request, we
worked with dark colors and played
with different gradients and shades.

Our goal was to focus users’ attention
on specific areas of the website with moderate use of visual elements. We added some icons and illustrations
while aiming for simplicity.

As per the client’s request, we
worked with dark colors and played
with different gradients and shades.

Our goal was to focus users’ attention on specific areas of the website with moderate use of visual elements. We added some icons and illustrations while aiming
for simplicity.

We also designed web pages from scratch, like pricing, contact page, and team page with sections.
Mentum Flexible PricingMentum pricing page